A Study On Factors Affecting Demand Tourism Essay

A Study On Factors Affecting Demand Tourism Essay Noteworthy factors affecting demand categories are the economy with matters ranging from the exchange rate to job losses.Politics,the growth in size of the EU,environment and taxation.Crisis and threats including earth quakes,epidemics and terrorism.Demographic change with a shifting age structure,effects of migration and the rise of educational levels.Technology and it effects on transportation,communication and information.There is the change in consumer attitudes and for the industry itself,product standardization,the growth of information channels,and pricing strategies. The realisation of effecting a holiday is dependent in large part on the individual’s economic position and freedom to make the journey.External factors proving influential to this need would be freedom,fitness,time and money.The behaviour trend comprises of a host of factors including an internal state of mind relating to the motive and inherent abilities.Emerging factors may be useful to examine as they will become somewhat predictable and constant to their evolution.Power for market concerns lies with the consumer.The prospective tourist. The enlargement of the EU is especially important.Its size has grown some 25%,its population by some 20% and the GDP by 5%.The general process of political maturation spanning over twenty years has influenced changing tourism demand.Media coverage influences a seed bed of latent interest in the recently inaugurated members of the community.Most prospective travellers are now able to see the world as their oyster.The holiday destinations therefore have become intensely competitive.Yet barriers to immediate progress remain especially for the countries of Eastern Europe.Here low investment rates,undeveloped infrastructure for the countryside,a poor transport system with third rate hotels and cuisine capped by weak tourism marketing. Image is a vital ingredient to the tourist destination.Their is prevailing ignorance of the ‘newly acquiredâ₠¬â„¢ countries.Destinations are chosen usually by motive matching.Here the enlargement of the EU has remarkably little affect on the consumer.So it is that only a transformation in marketing strategy management is going to improve matters.There will be significant change for the EU in source markets and the upswing of a rising welfare.The impulses undoubtedly come from the South and East with the traditional source markets such as Germany being saturated. Demographic considerations have made their appearance and are now featuring as a focus to online debates and deliberations.Society consists of an older population with increasing life expectancy;and there is a decline in the number of children because of an increased proportion of the population divorcing and living separately.Traditional family patterns are dissolving.Also becoming influential is a rise in educational levels,the changing role of women in society and a more vibrant society due to admixture from migratory patterns.Y et tourists,people,are not going to alter their travel behaviour as they turn 60 or because of retirement.Patterns are adhered to originating from earlier years.Because of this it is possible to cater for future requirements in tourism for such a population.The generation of ‘baby boomers’is likely to be pro-active in their endeavour to engorge themselves on their prospective travel horizons.There will be senior trips accommodating to individual tailoring.Take Germany as an example.The age group of 70-80 will rise more than 50% by 2018.Alterations of family numbers will become slow in maturation but this allows the industry to maintain orientation and supply a strong focus for needs and expectations of destination.Older people are becoming increasingly involved with their younger forebears and this will require adjustment.Factors to consider here are higher spending,longer stays,and other destination choices.The kids trip being a standard incurs its own behaviour patter n.More flight trips and usage of more tour operators.Playmates will be needed so this is another feature that the destination will have to meet.It is clear therefore that the changing nature of demography has impacts that will reflect in tourism demand.